Curly, wavy and coily hair is beautiful — and a little more demanding. Its spiral shape makes it naturally drier, because the scalp's oils struggle to travel down each strand. Get the moisture balance right and you get soft, defined, frizz-free curls.
Understand your curls
Curls range from loose waves to tight coils, but they share the same needs: moisture, gentle handling and definition. The drier the curl, the more hydration and the less heat it wants.
The curly hair routine
Cleanse without stripping
Use a hydrating, sulphate-free cleanser like the Curl Up Shampoo, which cleanses while keeping curls soft, bouncy and defined.
Condition generously
Work the Curl Up Conditioner through your lengths and detangle gently with fingers or a wide-tooth comb while it's in — never brush curls dry.
Deep-condition weekly
The Curl Up Mask drenches waves, curls and coils in moisture and helps tame frizz.
Define and protect with a leave-in
Apply the Curl Up Leave-In Cream to damp hair to shape curls, lock in moisture and fight frizz all day, without crunch or heaviness.
Curly hair dos and don'ts
- Do apply products to soaking-wet hair to seal in moisture.
- Do scrunch with a microfibre towel or cotton t-shirt.
- Don't brush dry curls; it breaks the pattern and creates frizz.
- Don't over-wash — two to three times a week is plenty.
Start here
The Curl Up range works together for soft, defined curls. Browse all leave-in creams or the full product range.
All fHair products are sulphate-, paraben- and phosphate-free, 100% vegan and made in India.












