You spent time and money getting your colour just right — then watched it dull and fade within a few weeks. Most colour fade comes down to how you wash and care for your hair at home. Here's how to make your colour last longer.
Why hair colour fades
Colour molecules sit inside the hair shaft. Every wash — especially with hot water and harsh, sulphate-heavy shampoo — lifts the cuticle and lets a little colour escape. Add sun, heat and hard water, and fade speeds up.
The colour-care routine
Wash less, and wash cooler
Stretch the time between washes and use lukewarm, never hot, water. A cool final rinse helps seal the cuticle and lock colour in.
Switch to a sulphate-free, colour-safe shampoo
This is the single biggest change you can make. The Color Longevity Shampoo is sulphate-free and colour-safe, cleansing without stripping so your shade stays vibrant for longer.
Always follow with a colour-protect conditioner
The Color Longevity Conditioner reseals the cuticle after every wash, adding shine and smoothness while helping guard against fade.
Deep-treat weekly with a mask
Coloured hair is processed hair, so it needs extra nourishment. Use the Color Longevity Mask once a week to keep colour looking rich and glossy.
Extra habits that protect colour
- Shield from the sun. UV breaks down colour — wear a hat in strong sun.
- Turn down the heat. Heat styling accelerates fade; always use a heat protectant.
- Mind hard water. An occasional clarifying wash helps, followed by a mask.
Start here
The Color Longevity range keeps salon colour vibrant for longer. Explore all shampoos or the full product range.
All fHair products are sulphate-, paraben- and phosphate-free, 100% vegan and made in India.
